NIKE RISE BASKETBALL CAMPAIGN GETS UNDERWAY IN CHINA

This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. Basketball-loving kids were invited to participate in the draft phase of RISE by submitting a 30-second basketball-themed video. Nike will invite a professional panel consisting of Wang Fei, Yi…

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WORLD Cup Ups & Downs

WORLD Cup Ups & Downs, a project by Multiple Owners composed of Egyptian graphic designers Monzer and Mohanad Oraby, is a collection of retro art that pays tribute to some of the best players who saw action in the 2014 World Cup in Rio de Janeiro, Brazil. The tournament showed…

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Revolutionary Primeknit Boot Now in Black and White

After launching the adidas Samba primeknit – the first boot to combine the unique comfort and responsiveness of playing barefoot with the protection of a traditional design – adidas is now giving it an exciting twist – a brand new black and white melange colourway.The limited edition boot (available from…

Nike Golf Athlete Rory McIlroy Wins the Claret Jug

Nike athlete Rory McIlroy delivered a spectacular performance at The Open Championship to claim the Claret Jug and become the seventh player in history to win the famous trophy in wire-to-wire fashion.  McIlroy is an impressive three-quarters of the way to winning the career Grand Slam at the age of…

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Nike SB Fit to Move

Whether it’s Luan Oliveira’s evolving technical prowess, Alex Olson’s effortless connection to his terrain, Paul Rodriguez’s mastery of any obstacle, Fernando Bramsmark’s relentless ripping or Theotis Beasley’s constant quest to elevate his craft, each approach is different. Every move they make requires a sense of freedom, comfort and resilience. Mobility…

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miCoach Train: Run Updated for Windows Phone 8.1

Microsoft and adidas today announced the latest developments to the miCoach train & run application. Continuing to deliver a customized personal fitness experience through features exclusive to Lumia smartphones running Windows Phone 8.1, the latest version is the first WP8.1 app supporting Bluetooth Smart Heart-Rate and miCoach SPEED_CELL to track…

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Authenticity | Reuben Krabbe

I have spent years trying to create images that lived in my mind’s eye. They were projections of what I thought sport could or should be. I found myself wallowing on the surface level of photography; bogged down in the technical aspects of images, rather than their content. I had…