With the big event literally days away and with the 2012 Olympics schedule released, adidas has added to their ‘take the stage‘ Team GB campaign by releasing a set of powerful photographs of the key GB athletes.
The set of images features Tom Daley, Jessica Ennis, Louis Smith and Phillips Idowu all positioned in simple yet striking poses. They feature a various set of tag lines such as ‘take the pressure’, ‘take the gold’, ‘take the respect’ and ‘take the crown’.
As the official Olympic sponsors, adidas has really made an effort in the run up to the tournament and so far the campaign has been very well received.
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